Core Values

Core Values

Core Values, Community Mindedness, and Social Responsibility

Sustainable agriculture and food production depend upon vibrant and healthy people. We treat our neighbors, our team members, and our community as an extension of our Bella Viva family.

Translated from Italian, Bella Viva means “Beautiful Life”. Our company name embodies our wish for all we serve: our customers, consumers, team members, and the community at large. We strive to have a positive economic impact on the local community.

Bella Viva Orchards donates to nearly 100 charitable organizations annually, many of which are within our local community – but we don’t stop there. We believe that our ability to have an impact through our nutrient dense products goes beyond our walls and our borders toward a deeper understanding of our shared humanity. That is why we also partner with organizations responding to humanitarian needs and crises such as famine and natural disasters in approximately 40 nations. Over the last 10 years, we have had the opportunity to donate over 4 million servings of dried fruit all over the world, with the intention of bettering lives of those within our human family through healthy nourishment.

Our core values are the central, underlying philosophies that guide our business and our team, and influence the way we interact with our partners – employees, customers, vendors, and our community at large. We created our values with creating a shared, enduring, and positive environment in mind.


Listen carefully, be kind, and affirm one another in all daily interactions


Exceed every internal and external customer requirement. Earn trust.


Be your authentic self. Be honest. Hold each other to a high ethical standard.


Use our individual skills and connect with other’s skills to achieve our goals. 


Concentrate all thoughts, words, and actions so we create a great place to work.


Insist on knowing the “why” and challenge the status quo. Embrace change and look for better ways to do everything.


Think of others as being as important as yourself. Listen, learn, and grow together.