Our Mission

Enhance the human experience through creating choices in the marketplace that are honestly nutritious, flavorful, visually pleasing, and socially and environmentally just.


We understand what matters most: Food safety, transparency, and continuity of supply – all while delivering the very best flavor straight from nature, and providing consistency and competitive pricing. As your partner in innovation, we are committed to your success and here to support your efforts every step of the way.


As pioneers and market leaders in the Natural Dried Fruit sector, it has been our privilege and honor to serve you and promote our message of a “Beautiful Life” – our wish for you – since 1988.